How to Set Up & Optimize your Pinterest Account

How to optimize your Pinterest account

How to create a Pinterest account and optimize it for success!

If you haven’t already jumped on the Pinterest bandwagon, you should do so ASAP!

Yes, Pinterest marketing is a goldmine of free traffic, especially if done correctly. But we get it, yet another thing to pile on top of the blog to-do list! It may all get a bit too much.

So, in this guide, we’re going to take you through the simple steps of how to set up Pinterest for your account. Once it’s configured, the hard part is over and you can start pinning away and delving into the fun part of Pinterest. Easy breezy!

Read down below for all our tips, tricks and suggestions so you too can up your Pinterest optimization game today.

Disclaimer: This post contains links to services or products that I trust and recommend and from which I may earn commissions. Read our privacy policy for more.

Create a new Business Account

First and foremost, create your new account. Visit and click on Sign Up. Then VERY IMPORTANT, make sure to sign up for a Business Account.

Sign up for a Pinterest business account

You will be asked to enter your email and choose a password. You will then be prompted to follow the step by step set up process of entering:

–        Your language

–        Your country

–        Filling out your business name

–        Selecting the business type

–        Adding your website link (you can skip to Later).

–        State if you are interested in running ads (you may select I’m not sure)

At this point, you will be asked where you’d like to start. Either by sharing ideas, growing your audience or to showcase your brand.

For now, you can click the X in the top right-hand corner as we’ll get to all these steps a bit later on.

You will also receive an email to the email address you used to sign up, asking you to confirm your email address. Go ahead and click on the confirmation link.

Next up it’s time to first do some Pinterest SEO research, our second step.

Pinterest SEO

“Pinterest SEO, huh? What are you guys talking about?!”

Yes, strange we know! But Pinterest is in fact much more than just a visual or social platform. In fact, the correct way to refer to Pinterest is to describe this awesome tool as a visual search engine.

Think about it, many Pinterest users don’t simply search for beautiful imagery, they are also searching for tips, inspirations and ideas. Top 10 places to visit in Bali, 10 awesome summertime cocktails or fun kid-friendly art & craft ideas. These are all examples of what could be searched for through the Pinterest platform.

What this means in a nutshell, is that we need to understand what our audience will likely be searching for when using Pinterest. In other words, we have to do Pinterest keywords research and jot down the different phrases our followers may be searching or interested in.

Now, don’t go stressing over this step. Thankfully, Pinterest makes this super easy to do!

One of the first things you’ll notice when opening Pinterest is the search bar located on top. See image below.

Pinterest Search Bar

Simply click in here and type a search term related to your niche.

Let’s say your blog focuses on the subject of Keto Diets. To start off with simply type in ‘Keto’ and see the options that Pinterest will automatically start assuming you’d like to search.

Pinterest Keyword research

As you can see from the image above, when searching for Keto and hitting enter, Pinterest will return a multi-coloured bar just below the search bar that showcases a whole range of different suggested keyword combinations.

Example: ‘Keto diet for beginners’, ‘Keto recipes’, ‘Keto Dinner recipes’, ‘Keto snacks’, etc. etc.

When you click on say Keto Recipes, Pinterest then opens up a whole new string related to the keyword Keto Recipes. Example: ‘Keto recipes for beginners’.

This is how easy it is to find keywords and topics related to your blogging niche.

Go ahead and jot these down or perhaps create a spreadsheet and keep track of your various keywords that you’ve managed to come across.

These keywords will come in handy in the steps to follow and you’ll understand why we set out to do our Pinterest SEO (Keyword) research from the get-go. 

Optimize your Pinterest Profile

The next very important step that we need to tick off on our Pinterest list, is to go ahead and optimize the profile.

Go ahead and click on down-arrow next to your profile name on the top right-hand corner and click on profile.

Pinterest Profile Edit Info

From here click on Edit Profile, in order to display your full profile settings.

Pinterest Edit profile info

In this section, you can go ahead and upload a photo of yourself as well as update your display name and complete the write up under, About your profile.

Many bloggers are tempted to upload their blog logo into the image section, but we personally don’t like this approach. We much rather prefer to add a photo of ourselves as this will help personalize the profile, build trust as well as show my audience that you’re an actual human being behind this blog and that you’re not just some random, faceless website out there.

Updating your ‘Display Name’ and the ‘About’ section is super important and this is the first place that our keyword research will come into play.

Feel free to update your display name to incorporate a keyword relating to your niche as well as your name.

Then complete the ‘About’ section, again incorporating a couple of related keywords here too.

Once these sections are completed, click Done at the top and hey presto, your profile is now updated and optimized.

Head back to your profile page and you’ll see that these sections are now updated.

Pinterest Profile updated

Claim your website

The next step is to go ahead and link your website to your Pinterest profile. This is done through the ‘Claim your website’ section which is found under your profile settings where we were in the step above.

Head back to Edit Info and click on Claim on the left-hand menu bar.

Pinterest Claim site

Next, enter your website URL in the space provided and hit claim.

Pinterest Site URL and claim

You will then be asked if you would like to add an HTML tag or upload an HTML file.

Select Add HTML tag and click next.

At this point, don’t get a fright, it may seem really technical but thankfully there is a super simple and easy way to get this done in seconds!

Once you hit the next button, a box will pop up with a bunch of code in it. Simply copy that entire line of code (don’t worry about what it means, simply copy it all and follow our lead!).

Pinterest HTML Tag

Next, head on over to your WordPress dashboard. If you’ve completed our Easy Breezy Pro Blogger Kick-start course, then you would’ve by now already downloaded the Yoast SEO plugin.

If this is already done, fab. If not, go ahead and add the Yoast plugin. Done? Let’s go.

Click on SEO on the left-hand menu and then click on Social.

Pinterest HTML Yoast SEO

Go ahead and click on Pinterest on the top menu bar, after which a screen will appear with a section to insert your Pinterest confirmation, essentially the HTML tag that you’ve just copied. Go ahead and paste it here and then click Save changes.

Pinterest HTML tag

Now head on back to Pinterest and click next and then submit.

This process can take some time for Pinterest to acknowledge and find the tag. But once done correctly you’ll see a green tick next to your website name in the Claim section on Pinterest.

Create Personal Boards

From here on you will now start to flesh out more of your actual Pinterest space by adding on a number of personal boards.

The most simplistic way in which we can describe boards is to think of them as different files that you will store (pin), different pins to.

Once you start pinning both your own and other people’s pins, you’ll need to have these boards set up in order to pin them to the most accurate boards you have.

So, how do you go about deciding on Pinterest Board names or come up with Pinterest board name ideas?

Easy breezy! Remember the keyword research we did earlier? Simply put, those can all be different boards that you create.

Example: Board 1 could be ‘Keto Diet’, Board 2 could be ‘Keto Recipes’, Board 3 could be ‘Keto Recipes for beginners’, and so forth.

How do you create and optimize boards? Very easy, head on over to your profile again and you will see a Create Board section.

Pinterest Create Board

Click on the + sign and name your board using one of the relevant keywords you found, then click Create.

Pinterest Name Board

At this point, Pinterest is going to provide you with suggested pins to pin to this board. It’s important that you go ahead and pin around 10 of these to this new board as this shows and reinforces to Pinterest that they understand what your new board is about.

To pin, simply hover over the images and click on the Save button.

Once you’ve done that, Pinterest will open up the board and display all the pins that you’ve just saved.

Now, at this point in time, you’re not yet done optimizing this newly created board. You want to ensure that you correctly identify what type of board this is and also add in Pinterest board descriptions, which involves adding a few more of the keywords you researched earlier on.

To optimize this newly created board, click on the pencil icon, just above the board name, when inside the board.

Pinterest Optimize board

Once you clicked on the pencil, fill in the Description box remembering to add a couple of keywords and click on the drop-down under Category and select the appropriate option. Then click on Save and you’re done!

Pinterest Board keywords

After you’ve created your first board, go ahead and repeat the process by creating several boards that relate to your niche. The more the better. When starting out, try to create at least between 20 to 30 new boards that you can pin your content to. 

Start following key figures in your niche

Now that you’ve optimized your profile and created a couple of boards, you’ll want to start building out your community.

Of course, to start out with the best way to do this is to simply go ahead and start following other bloggers or key players within your niche.

You can either search for people in Pinterest and then follow their profile, or you can also browse through the different pins you’ve pinned already and click on each pinners profile and follow them if you feel they are relevant to your niche.

Be sure to follow profiles that are already established and have a good following. You don’t want to be following spammy accounts. By following these top pinners in your blog niche, Pinterest will start serving suggested pin ideas, based on high-quality pins and content that these successful pinners have already established which you absolutely should re-pin to your own boards. This, in turn, will raise your own profile authority and signal to Pinterest that you too are a high-quality pinner.

As such, don’t follow any spammy accounts that don’t have their own pins and don’t seem to have a very large or engaged following.

Activate Rich Pins

You may have heard this term bandied about when conducting your Pinterest research. We wouldn’t be surprised if you’re wondering what in the world is a Rich Pin, and what makes them so special?

Well, breaking the concept of Rich Pins down into a very basic and simplistic way, these are Pins that extract the meta data directly from your website (one of the reasons why we had to connect your site in step 4 above), thus display more ‘rich’ data to the end-user. As such it’s a Pin that offers a ‘richer’ experience.

Now, be mindful that this is something you absolutely have to get set up as it’s super-valuable to your audience and other Pinterest users, but, don’t waste your time too much on trying to understand the actual concept of Rich Pins.

Once Rich Pins are set up and activated, then it’s done and you don’t have to worry further about them. So, how exactly do we go about activating Rich Pins?

Easy Breezy!

Once again, log into WordPress, click on SEO (Yoast) on the left-hand menu, then click Social.

The next step may sound really strange, but you will click on the Facebook tab on the top menu. (Yes, that’s not a typo, you click on Facebook).

Ensure that the setting Add Open Graph meta data is enabled – see image below and save the changes.

Pinterest Yoast Rich Pin

Up next, is to go ahead and validate Rich Pins directly with Pinterest. To do so go to the following Pinterest Link.

Copy any of your blog’s URL’s into the box at the bottom and click Validate.

Pinterest Rich Pins Validate

If everything is set up correctly, then hey presto! You should see a green check with a message to state that your Rich Pins have been approved by Pinterest.

Pinterest Rich Pins Confirmation

And that’s it – no need to do anything further. You only have to activate Rich Pins once-off and then forget about it. Easy, right?!

Join Group Boards

Group Boards are boards of different categories and niches that you can request to join in order to become a fellow contributor. They work off the premise that you yourself will pin your content to the board, allowing others to re-pin your content. And likewise, you are expected to reciprocate and re-pin other contributors’ pins too.

Since each and every re-pin in Pinterest counts towards engagement and shows Pinterest that your content is of value and worth their while to display more, you can understand the appeal of joining multiple group boards to help drive your new pins and content.

Group boards are a slightly contentious issue in the world of Pinterest right now. Many bloggers have professed to delete all group boards that they had previously participated in and saw a drastic increase in their stats after doing so. But, are they really that detrimental?

Unfortunately, this is not a straight forward answer and it honestly differs from profile to profile. Many top bloggers though, do still encourage the use of group boards. The trick is to find group boards that have a highly engaged group of collaborators and who pin good quality pins to it. The engagement and virality of that board will affect your own Pinterest profile. As such, joining lower quality and less engaged boards could drag your overall engagement down too.

This is likely why so many bloggers have experienced an overall increase in their Pinterest stats, since they may have had low quality or spammy boards drag them down.

But group boards can still be effective in kick-starting new pins and the trick is to find those boards that have good engagement and quality pins to help with this.

For the sake of his post, we’re not going to go into too much detail on how exactly to evaluate group board as this is, unfortunately, a bit more complex to do.

To start off with, we’re going to rather focus on guiding you through the process of finding and joining group boards.

A group board looks similar to a normal board, but you are able to easily identify one at a glance by the little circle showing a few of the collaborators on the board as per the image below.

Pinterest Group Boards

To search for group boards, you can do so in a few different ways. Firstly, by searching for a term in the top search bar of Pinterest and then clicking on the drop-down arrow to the right of the search bar and then selecting Boards. Then you’ll have to browse through and find group boards from the display list.

Pinterest Group Board Search

Secondly, you could go to the Pin Groupie site and search for a relevant term and then view the various boards that pop up.

Lastly, go ahead and browse through some of the top Pinners in your niche and see which boards they are following.

To join the group board, you will have to click into the board and read the instructions and rules listed under the description section, as each group board may have different joining instructions.

Aim to join around 10 group boards to get started with. You can always join more as you grow and if you feel it necessary.

Create & start pinning

The last step is to start creating new pins for blog posts and to simply start pinning.

The easiest way to create new pins is to use a tool such as Canva, which we love using for creating all our pins. Canva does offer a free version that includes Pinterest templates as well as free photos you can use in your designs.

We do however prefer to make use of the Pro paid version which works to $9.95 monthly if paid for the full year in advance or $12.95 if you pay per month.

The Canva Pro version offers extra features including a much wider range of premium images.

Bonus: The premium images on Canva used to be charged for individually by Canva but we recently jumped for joy when we logged in and saw a notification from Canva, stating they have now included premium images free of charge to the Pro subscription. Bargain!

When starting out on Canva, just play around with the Pinterest templates. It is super easy to use and will save you a ton of time.

It’s also important to note that you should create multiple pins for each post. As a minimum, we would say creating 3 different pins per post is a good number. Although, some bloggers create 5, 10 or even more pins per post.

Each new pin you create (different image, different template, different heading etc.) is seen as new ‘fresh’ pin by Pinterest. But it is important to make sure to change it up, using new images, headlines etc.

Join Tailwind & Tailwind Tribes

Are you ready to take your pinning to the next level? Then Tailwind may be just the tool for you!

Undoubtedly the most popular Pinterest tool out there, Tailwind not only helps you automate and schedule out pins, but it also allows you to join Tailwind Tribes.

These tribes work very similar to group boards where you post your pins and others go ahead and re-pin these. Similarly, you are also required to re-pin other tribe members’ content too.

But what sets Tailwind Tribes apart from your average group board, is the level of accountability. In Tribes all your re-pins are accounted for, meaning you can clearly see that all members are following the re-pin and re-share rules. This is in contrast to group boards where you cannot for sure know that everyone is in fact participating.

Of course, Tailwind has so many other awesome features that many bloggers absolutely love and rave about.

Why not give Tailwind a try by signing up for a free trial version and see whether you feel it’s worth investing monthly to make use of this awesome Pinterest tool.

Learn how to explode your Pinterest traffic

Well done, you’ve made it to the end of this very long and detailed post. We really hope that you’ve found it useful and that we’ve managed to simplify and guide you through each step of the Pinterest set up and optimisation process with ease.

If like us, you also feel a tad bit overwhelmed by Pinterest and don’t know how to grow your traffic and following through Pinterest, then I’ve got some great news for you.

We’ve partnered with Carly from, to bring you our favourite Pinterest courses for bloggers out there. Carly’s very detailed Pinning Strategies course is super easy to follow along and explains the ins and outs of Pinterest and is honestly unlike any other course we’ve seen out there.

Suddenly, Pinterest started making sense to us and we’ve used Carly’s strategies to help grow our Pinterest viewers and traffic too!

The best part of all, you don’t have to break the bank to sign up. At only $47 this is probably the cheapest Pinterest course out there and honestly, one that we feel 100% confident to promote.

Join the Pinteresting Strategies Course today!

Final Thoughts

Pinterest for bloggers specifically is an incredible platform that can boost your traffic and grow your blog in unprecedented ways, especially for new bloggers starting out and waiting for SEO and rankings to kick-in.

The setup process outlined in this post is honestly the hardest part and once you’re over this hurdle you can start pinning with ease and see your traffic and earnings grow day by day.

So, what are you waiting for? Get pinning!

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How to Optimize your Pinterest Account
How to optimize your Pinterest Account
Article Name
How to optimize your Pinterest Account
A comprehensive step by step guide on how to set up and optimize your Pinterest account.
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Easy Breezy Blogging
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