Learn how you too can use Pinterest to boost your blog traffic today!
Confused as to how to use Pinterest to drive traffic to your blog?
It is no secret that Pinterest can be a major source of free traffic and help boost your blog views once you master the ins and outs of how to use the platform effectively.
Pinterest can certainly be a game-changer early on for many beginner bloggers who have to wait patiently for SEO to kick in, which could take months!
With so many bloggers out there successfully mastering the art of Pinterest and gaining thousands upon thousands of monthly Pinterest visitors, it’s no wonder that many new bloggers would want a piece of the Pinterest pie too!
Well, if this all seems like a farfetched dream then listen up! We’re here to tell you that you too can succeed at Pinterest. All you have to do is learn how.
If you’re wondering how to use Pinterest to drive insane traffic to your blog, then carry on reading below as we outline all our top tips to help boost your Pinterest game today!
Set up & optimize your Pinterest Account
The first step to Pinterest success is to ensure that you have fully optimized your Pinterest account from the onset.
What do we mean by optimizing your Pinterest account?
This includes signing up for a Business Account, claiming your website, setting up Rich Pins, conducting Pinterest SEO (think Pinterest keywords research) and optimizing your Profile Bio and Boards with these keywords.
We’ve gone to great lengths to provide you with a comprehensive and detailed step by step guide on how to properly optimize your Pinterest account here.
Make sure to follow this guide and get your account fully optimized before you even get pinning.
Follow and pin from other key pinners in your niche
Let’s face it, blogging can be fiercely competitive and it may seem an odd statement to make, but when you’re starting out on Pinterest it is very important to start following other key accounts in your niche. Not only that, but you also want to ensure that you pin content from these top pinners too!
Many bloggers shy away from doing this and we certainly did at the beginning. Why on earth would we want to be promoting our competitors’ content?!
Well, the simple answer here is that you want to constantly reaffirm to Pinterest what you are all about and secondly to show Pinterest that you are pinning quality content in your niche too.
Pinning other high quality, viral pins alongside your own pins give your content a better chance of ranking in Pinterest. By also constantly pinning content within your niche by other pinners you are showing Pinterest the type of content you are interested in and in which categories they should class your own profile and pins too.
The added benefit here is that you can potentially gain new followers through and from those very same niche bloggers you started following.
Lastly, we find it very useful to see what our competitors are doing out there in the Pinterest-verse. What type of content are they putting out, what are they continuously re-pinning, how are they using keywords and hashtags to optimize their account and pins?
So, don’t be shy, go ahead and follow and re-pin other prominent bloggers in your niche and observe and learn from them to help boost your own Pinterest strategy.
Create alluring pins with enticing captions
We used to get super annoyed by reading this headline. You would think it’s a given that you would want to create beautiful and enticing pins with catchy click-worthy captions.
But let’s get real for a moment. Browsing through Pinterest we often come across badly designed pins with vague captions and descriptions and then see these very same bloggers complaining on various forums that Pinterest just doesn’t work.
Guys and gals, this is not the case. Pinterest does work and can work for you. And even more so if you are pinning stunning pins with really catchy titles.
Case in point, which title would you find more appealing?
Example 1: How to use Pinterest to get traffic to your blog.
Example 2: 10 Secret Pinterest hacks to explode your blog traffic today!
We bet you would be far more interested in reading Example 2 versus 1.
When it comes to pin designs, there honestly isn’t any excuse either. With tools such as Canva offering built-in Pinterest templates, it’s super easy to generate eye-catching pins that will have your followers pinning and clicking away.
If you’re still feeling stuck, then go check out Carly from mommyonapurpose.com’s FREE Pinterest design course here!
Carly will guide you through some top tips and tricks to help you design gorgeous Pins in no time at all.
Important: Another very important tip is to not keep pinning the same pin design over and over again, this is considered spam by Pinterest. You need to ensure that you are constantly changing up your pin templates, headlines and design. Create between 3 to 5 pins per blog post, each one different from the other.
Don’t only pin your own content
Again, we cannot reiterate this point enough. Whilst it may seem appealing to keep re-pinning your own pins, you have to also pin other content too in order to not be marked as a spam account by Pinterest.
Many pro-bloggers will tell you to pin 80% other to 20% of your own content. To be honest, we believe each case is different and especially when first starting out. Naturally, you’d want to pin quite a bit of your own content to get traction. But still, add in a good amount of alternate content too.
We don’t get too hung up on the exact numbers but as long as we are pinning a mixture of pins and keep seeing a rise in traffic, then we’re a-okay.
Pinterest is organic and no two accounts will be the same. Play around and find the re-pinning ratio that works best on your account and follow that trend.
Don’t keep pinning from your own boards
We’re going to let you in on one of the biggest Pinterest secrets that we wished we had come across much sooner. Don’t keep pinning your pins from your own boards!
We would randomly pin our own content from our own boards and wonder why it wasn’t gaining any traction. Think about it for a minute. Why would Pinterest be rewarding you with exposure for constantly re-pinning your own stuff?
No, instead, you need to help boost your pins by pinning to group boards and then pinning those pins from re-pins that other pinners!
We came across this awesome Pinterest traffic secret on the Pinteresting Strategies course that we partook in and it honestly worked!
Following this and other methods we learnt in this course, we managed to get our first viral pin that brought in a consistent 100 page views per day, instantly doubling our total Pinterest views.
Boost your pins through group boards and Tailwind Tribes
Now you’ve gone and created a bunch of seriously sexy pins and you’re ready to get them out into the Pinterest world. But how exactly do you get some traction with a brand-new pin that may not initially get a decent amount of exposure?
Enter group boards and Tailwind Tribes. Using these two sharing platforms should help in giving your newly created pins that much-needed head-start it needs and improve your chances of reaching a far bigger audience base.
We have to be upfront here though, as much as we don’t really make use of many of the other Tailwind features since we prefer manually pinning over automated pinning, Tribes is a really awesome offering and has helped improve some of our own pin performances.
It definitely won’t hurt to give the Tailwind Free Trial a go and then decide for yourself whether you want to continue with the paid version.
Pin regularly & consistently
One of the top Pinterest tips for bloggers is to pin consistently. We cannot stress this enough. Pinterest rewards those who spend time on the platform and pin on a regular basis.
This doesn’t mean that you have to spend hours on end on Pinterest every day. Some of the most successful and established pinners out there who are seeing over a hundred thousand views a month to their blog often times spend under an hour a day on Pinterest.
The ideal would be to pin at least 3 of your own new pins to Pinterest, then re-pinning other content plus re-pinning a few of your own older pins should do the trick.
But more than anything, consistency is definitely key.
The only Pinterest course you will ever need
Not only is this one of the cheapest courses out there that’ll help you master Pinterest, but what we learnt through Carly’s course has really helped us gain a far better understanding of the platform and how it works.
We can confidently recommend this course and believe that you too can see a fantastic return if you apply all the key principles that Carly teaches. She certainly has tons of success stories to back her up too!
When you’re just starting out blogging, make Pinterest mastery one of your main goals and aims. Whilst you’re waiting for search engines to rank your posts in order to get that sought-after organic search traffic, Pinterest can provide you with the much-needed boost to sustain your blogging career from the get-go.
Don’t put it off any longer, follow our tips, sign up to Pinteresting Strategies course (or any other course you’ve researched and may prefer) and absorb all the information you can. Implement these strategies and we’re sure you’ll start reaping the rewards sooner than expected!