5 Best Ad Networks for Bloggers

Best Ad Networks for Bloggers

Top Ad Networks for bloggers to join and start earning from!

Signing up to ad networks and serving ads on a blog is understandably one of the most popular and brilliant ways to monetize your site and start earning a decent passive income from all your hard work.

Of course, as your audience and traffic volumes pick up, so too does your earning potential. Higher blog traffic also enables you to start applying for more premium ad networks that have high traffic threshold requirements.

Having worked with various ad networks ourselves, we’ve decided to do a quick roundup of the 5 most popular ad networks that you can consider joining, in order to help monetize and drive up your blog income today!

Disclaimer: This post contains links to services or products that I trust and recommend and from which I may earn commissions. Read our privacy policy for more.

Placing ads on your blog

Firstly, let’s start off by addressing the elephant in the room. Many bloggers vary in opinion with regards to ad networks and displaying ads on their site.

Some absolutely refuse, others prefer to only start showing ads at really high traffic levels, whilst others decide to place ads on their site from the get-go.

So, what is the correct approach? Well, this is probably more a matter of personal preference, but we don’t mind starting off with ads from the get-go. Why you ask?

Well, think of it this way. Most sites today have ads on them and we’ve become so accustomed to them that we hardly even notice them (well, the majority of people out there don’t). When last did you click out of a site just because they had ads on? Probably never, unless the ads were either highly offensive or in your face.

Secondly, starting ads early on does in our mind indicates that this is a business and gets your audience used to seeing ads. Most ad networks work very hard on not overloading sites with ads and also study the user impact on optimal ad placements too.

On the off-chance that you strike gold with a viral post or pin and see drastic traffic spikes, having ads already displayed would of course play in your favour too.

Yes, we don’t dispute the fact that beginner bloggers will likely not earn much by way of ads, but as you start seeing a gradual increase in traffic numbers, so too will your ad income rise. Even if only a small amount, this is still money that you can put towards covering your blogging expenses.

Lastly, we all work extremely hard on our blogs and we firmly believe that you should be rewarded for this. Earnings from ads, especially on the premium ad networks, can be a life-changing sum for some, enabling them to blog full time!

Want to explore other ways of making money blogging? Be sure to read our guide on how best to monetize your blog.

Ad Earnings – CPM versus PPC

You may be wondering exactly how do these ad networks work and how do you actually earn money through them.

If you’ve signed up to any of the ad networks listed below, then you’ll be able to place and display ads on your site.

Some networks allow you to manually place these yourself, whilst others may assist you with ad placements in order to enhance the overall earnings and user experience.

More specifically, when it comes to earnings, you will usually come across CPM (Cost per mille, or cost per thousand views) or PPC (Pay per click).

For ad networks such as Google Adsense, PPC applies and you will earn a set amount per click. Note that these amounts do fluctuate daily. There are various factors that come into play in determining both your CPM or PPC rate.

The other ad networks on our list, Ezoic, Monumetric, Mediavine and AdThrive all work on a CPM basis. In other words, you will be paid a rate per every thousand views that you get to your site, even if no one ever clicks on the actual ad.

Again, CPM does fluctuate and vary day by day and is also influenced by various factors including your traffic, your site, seasonality etc.

For now, it’s only important to understand the difference between CPM and PPC. Each network also has its own metric terms. Ezoic calls their metric EPMV and Mediavine calls theirs RPM.

What to do before applying to join an ad network

Now, before you run off to apply to ad networks, there are a few boxes to tick off first. Apart from the different traffic requirements, many ad networks will have some additional requirements that you’ll need to address before applying.

These include having certain pages on your blog. These include an About Us page, a Contact page as well as have a Privacy Policy on your blog.

During the vetting and approval process, the ad networks will also consider your overall website and content quality. So, ensure that you are delivering good quality posts with correct spelling and grammar and that your site does not come across as being spammy.

Google Adsense

Google Adsense is the best ad network for beginners just starting out, although it won’t be earning you much money at all. In fact, you’ll be lucky to earn a couple of dollars per month. But, given that there are no minimum page view requirements and that many other ad networks require you to have an activate Adsense account, it’s a good idea to go ahead and apply early.

  • There are no minimum traffic requirements to sign up
  • Sign up process can take up to 2 weeks
  • You will need to reach the $100 minimum threshold in earnings to receive payment.
  • Payment is done around the 21st of each month
  • Payments are made via direct EFT to your bank account
  • You can switch off and disable ads at any time, there is no notice period to end ads

Ezoic

As you start to see a slow and steady increase in ad income, then of the best Google Adsense alternatives is Ezoic. Ezoic requires 10,000 monthly sessions to sign, although you could get on with slightly less, to be honest. The great thing about Ezoic is that you will see an instant and very drastic rise in your earnings compared the pennies that you will earn on Adsense.

Whilst many bloggers have complained that Ezoic slowed their site drastically, there are ways and means to mitigate this. We chose to integrate Ezoic through the Cloudflare integration which has definitely help speed things up and Ezoic also recently launched a site speed app to help improve things.

What we love most about Ezoic is their incredible reporting. You have to see it, to believe it, amazing!

Lastly, the added advantage of signing up to Ezoic is that they don’t sign you into a contract with any termination clauses. This means, if you were to decide on moving to another ad provider, you could simply log into the Ezoic dashboard, switch off all ads and move on with your life. Easy as that.

  • Requires 10,000 monthly page sessions (although you can get in a bit earlier)
  • Sign up process can take up to 2 weeks
  • You will need to reach the $20 payment threshold
  • Payment is made between the 27th to the 31st of the month.
  • Payments can be made through different options including cheque, PayPal, direct deposit (US) and through Payoneer for international payments
  • You can switch off and disable ads at any time, there is no notice period to end ads

Want to join Ezoic, get started here.

Monumetric

Another of the top Adsense alternatives for small websites is Monumetric. Again, as with many different ad networks, it’s really difficult to determine upfront which ad networks will work best for your site. Unfortunately, each site responds differently, so it’s a bit of trial and error before settling in on your most optimal ad partner.

The one thing that does deter many new bloggers just reaching 10,000 monthly views is that Monumetric does require a 30-day termination notice period. As such, if you do decide to move to another ad provider, you will have to wait it out before you can move on from Monumetric.

  • Requires 10,000 monthly page sessions
  • You will need to pay a once-off $99 setup fee
  • Sign up process can take between a week to a month
  • There are four different programs all based on your traffic numbers.
  • Payments are based on a NET 60-day period
  • Payments can be made through different options including PayPal and bank transfers
  • Requires a 30-day termination notice period

Mediavine

** Changes to Mediavine requirements: note that in June 2020 Mediavine announced that they are raising the entry criteria to 50,000 sessions. They are also no longer accepting a 2nd site at 10,000.

I think it’s safe to say that many new bloggers set their first big blogging goal as reaching 50,000 monthly page sessions. Why 50k sessions? Well, simple, this is what is required to get to the “next tier” of the best CPM ad networks, Mediavine.

Mediavine is loved and adored by many bloggers and it’s not uncommon for you to hear of huge income jumps when comparing say Mediavine vs Ezoic or another of the other ad networks.

This ad network also boasts some incredible features to help you optimize your site in order to secure higher ad income. The support team are simply amazing and will guide and support you through any issues you may come across.

It is worth noting that Mediavine is very strict on quality, the level of traffic and may not approve your site immediately. However, you can re-apply later on if you’ve been declined.

Mediavine also focuses heavily on English-speaking audiences, especially US-based audiences. So, if your traffic is comprised mostly of other non-English speaking parts of the world, then you may have some difficulty getting approved. In cases like this Ezoic or another ad platform may be better suited.

  • Requires 50,000 monthly page sessions
  • Sign up process & approval could take between 2 – 4 weeks
  • Different minimum payment thresholds starting from $25
  • Mediavine pays out on a NET 65 days. In other words, earnings for the month of April will be paid on the 5th of July.
  • Payments can be made through different options including cheque, PayPal or wire transfers
  • The initial notice period on Mediavine is 90 days when first starting out, thereafter it converts to a 30-day notice period

Very Important: Since Mediavine doesn’t allow you to run other ad networks concurrently on your site, many newly switched bloggers get caught out by the NET 65-day pay-out period. Essentially, when just starting out you will have to wait out the first 3 months before you start receiving payments, thereafter you will, of course, start receiving concurrent payments as long you keep the ads running month by month.

AdThrive

One of the best ad networks and somewhat of a holy grail for many bloggers is to get into the AdThrive network. Known to be one of the highest paying ad networks out there, AdThrive requires a minimum of 100,000 monthly page sessions.

In saying this, some bloggers have reported that they’ve earned less when moving to AdThrive vs Mediavine and decided to rather stick with Mediavine instead. If you are thinking of switching, AdThrive may be able to provide you with analysis to advise if it would be worth your while to move across to them.

Similar to Mediavine, AdThrive also works best with English-speaking (especially US-based) audiences.

  • Requires 100,000 monthly page sessions
  • Different minimum payment thresholds starting from $25
  • AdThrive pays out on a NET 45-day period
  • Payments can be made through direct deposit (US), cheque, PayPal or wire transfer (US & International)
  • AdThrive requires a 30-day notice period if you decide to terminate your contract

Final Thoughts

Display ads are without a doubt one of the easiest ways to start monetizing and earning a passive income from your blog. To decide on what the best ad network for you would be for your site is a tough one, but luckily there is a whole wealth of knowledge and reviews out there to aid you in this decision.

So, be sure to do the appropriate research and understand all the relevant terms and conditions before signing up. Don’t be too hasty to jump from provider to provider either. Often times, ad networks need a couple of months to fully optimize your site before you will start seeing proper ad income.

Finally, good luck and hopefully you too will start earning some much-deserved ad income from your blog! 

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5 Best Ad Networks for Bloggers to Join! Start Making Money Online!
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5 Best Ad Networks for Bloggers
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5 Best Ad Networks for Bloggers
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A guide on the best Ad Networks for bloggers to join and start making money online today from their blogs!
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Easy Breezy Blogging
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